"I work with founders and marketing leaders as a strategic advisor — on the martech stack, on paid media, and on how to actually use AI inside a marketing team. After a decade running and advising on marketing across the UK, Nordics, Spain and Greece, I've seen the same pattern repeat: great teams held back by the wrong tools, the wrong channel mix or the wrong AI bets."

"When you engage me, you get a senior operator in the room — not a deck from an analyst. I tell you what I'd do, what to stop doing, and what's worth your next euro of investment. Honest, independent, and always tied to commercial outcomes."